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Insomniac Events And Emo Nite Partner For Grave Rave Series

Southern California-based electronic music festival promoter Insomniac Events and the Los Angeles-based creators of the Emo Nite experiences have joined forces for a new music experience dubbed Grave Rave that will come to Los Angeles in December.

Insomniac, which produces festivals like EDC, HARD Summer, Beyond Wonderland and more, and Emo Nite, which now has a Las Vegas residency and brings emo and pop punk parties to venues across the country, have entered into a multi-faceted partnership that will bring fans of both brands new shows, projects and a line of apparel. Grave Rave will be infusing the sounds of electronic music with the muse of emo, punk and rock.

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To kick off this new partnership, the promoters announced Road to Grave Rave, a preview party taking over Insomniac's Academy LA venue on Aug. 26. The event will include surprise DJs and artists that were inspired by the sounds of alternative music. Fans that are 21-and-older will be granted free entry to the Grave Rave preview with advance RSVP at academy.La/graverave.

"While the genres of music we each specialize in are very different, we share the same values at the core of our companies," Emo Nite founders T.J. Petracca and Morgan Freed said in a press release. "Witnessing the passion and creativity Insomniac puts into their festivals and events inspires us to dream bigger. We're beyond excited to work with them and to learn from them as we take these next steps on this journey to make our big dreams a reality."

Emo Nite has also announced that they are joining the Insomniac Music Group by launching its record label, Graveboy Records, with forthcoming singles by We The Kings, Say Anything and Noelle Sucks. The first Insomniac and Emo Nite merch collection will drop at this year's two-day Insomniac festival HARD Summer on Aug. 5-6 in Downtown Los Angeles.

Author

Holly Alvarado has lived as a music and festival fanatic since day one. She is the Festival & Events reporter for the Southern California News Group after freelancing for various music publications such as Remezcla, Pitchfork, Consequence of Sound, and a handful of local Los Angeles-based magazines. Holly transferred from Mt.San Antonio College to Cal State Long Beach, where she majored in Journalism and a minor in Womens Studies, with music theory also under her belt. When she isn't attending an event, you can find her playing the bass, watering plants, spinning some tunes for her local radio show Las Chicas, hammocking with friends at the park, or watching the best show on earth, The Office, as she would say.


The Deals: BeatStars Strikes 'Ethically-Sourced' AI Partnership; Insomniac Parties With Emo Night

Beats marketplace BeatStars signed a partnership deal with AI music startup Lemonaide that will make "ethically-sourced AI" available to music creators to help them write and produce new works. Lemonaide's AI technology "purposefully generates short musical ideas to spark inspiration, push creative boundaries, and pull artists out of their creative slump," according to a press release. The companies claim the AI is "trained exclusively on voluntarily contributed data from producers" to ensure proper compensation for and active participation by those whose musical works are used.

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Music festival and live events promoter Insomniac and music and lifestyle brand Emo Nite announced a partnership that will encompass projects ranging from events to music to apparel. First up is the launch of Grave Rave, a new event series coming to Los Angeles in December that will feature "both legendary and emerging bands and DJs…fusing the sounds of electronic music with the melodies of the emo, pop-punk, and rock genres," according to a press release. A preview party for the series will be held on August 26 at Insomniac's Academy LA venue with a surprise lineup of DJs who "built their careers on pop-punk/alternative/emo influences," the press release adds. The two companies have also teamed for the launch of a new record label, Graveboy Records, with forthcoming single releases by We The Kings, Say Anything and Noelle Sucks. The first collection of Insomniac x Emo Nite merch will also debut at HARD Summer 2023.

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Festival Pass: Two New Music Festivals Are Launching In Orange County

Festival Pass is a newsletter that lands in your inbox weekly. But during prime festival season you get bonus editions, too! Subscribe now.

Happy Thursday!

While there are so many Southern California music festivals still on the calendar for 2023, two new festivals are coming to Orange County in September.

Brew Ha Ha Productions announced the launch of its latest festival brand, Left Coast Luau. The single-day event will feature beer tastings from local and regional craft breweries for those 21-and-older and sets from Reverend Horton Heat, Long Beach Dub Allstars, Ozomatli, Jonny Two Bags, Teenage Goo Goo Muck and more. It's taking place at Oak Canyon Park in Silverado on Saturday, Sept. 9. Here's how to get tickets to the festival.

For those who love to bang their heads, the two-day Metal Injection Festival is taking over The Observatory in Santa Ana and House of Blues in Anaheim on Sept. 16-17. The shows will include performances by members of Sepultura playing the band's "Morbid Visions" and "Bestial Devastation" albums and turns from Testament, Machine Head, Fear Factory and more. Find out who else is playing and how to get tickets here.

🎧 Big EDM Dreams

Insomniac Events' HARD Summer is celebrating its 15th anniversary by returning to where it started: Downtown Los Angeles. The two-day festival will take place across multiple stages situated at the Los Angeles Memorial Coliseum, Exposition Park and BMO Stadium (formerly Banc of California Stadium) on Aug. 5-6. Reporter Holly Alvarado talked to L.A.-based EDM artist Kaskade, who is headlining on Saturday with a b2b set also featuring John Summit.

"If you can believe it, this is actually the first time I'm playing HARD Summer, which is crazy because I feel like I've played at every massive event in California that exists," Kaskade said during our interview. "I've always looked at HARD as the 'cool guy,' so I'm happy to be invited. They've always been super progressive in who they booked, and it's the perfect platform for me to finally play a cool back-to-back."

Read more about what Kaskade had to say about HARD Summer, find out who else is playing and how to get passes here.

👯 Emo Goes EDM

Speaking of Insomniac Events, the Southern California-based electronic music events promoter shared on Tuesday, July 25 that it had partnered with the founders of the Los Angeles-based Emo Nite events. After Emo Nite went over well at Insomniac's EDC in Las Vegas earlier this year, founder and CEO Pasquale Rotella hit up Emo Nite's T.J. Petracca and Morgan Freed to create a new music experience dubbed Grave Rave.

The emo-meets-electronic music event will take place in Los Angeles in December and the deal doesn't end there. Insomniac x Emo Nite is also launching an apparel line and record label, Graveboy Records. The companies are hosting a free Grave Rave preview in L.A. On Aug. 26. Here's how to RSVP for that event.

🎤 So Long, FivePoint Amphitheatre 

I've been covering the ongoing fight to open a permanent amphitheater in Irvine since they tore down Irvine Meadows following back-to-back final shows with No Doubt's Gwen Stefani in 2016, so I thought I'd share a little update.

On Tuesday, July 25, the Irvine City Council officially ended its partnership with concert promoters Live Nation, who previously booked Irvine Meadows and the temporary FivePoint Amphitheatre that was constructed and has been operating seasonally just outside the Great Park since 2017.

So what does it mean? Well, Live Nation will continue its shows at FivePoint Amphitheatre through the end of the year and then we'll just wait and see.

Reporter Yusra Farzan was at the city council meeting on Tuesday and wrote that without Live Nation as a partner, City Manager Oliver Chi was now tasked with coming back to the council in 90 days with a replacement plan for the temporary amphitheater, which will include up to 10,000 seats and an in-house speaker system with non-residential noise impacts. The council also insisted that the venue wouldn't be run by a single promoter, but a third-party operator. Read more about the city's proposal for a new venue here.

🗞️ More Music News 

🎃 Danny Elfman invites us inside the studio as his band rehearses for local shows

❤️ Sinéad O'Connor, gifted and provocative Irish singer, dies at 56

🦁 Los Angeles Zoo is hosting family-friendly '80s nights 

🐕 Snoop Dogg cancels Hollywood Bowl shows to support WGA, SAG strikes

🎶 Andrew McMahon's Dear Jack Foundation to host benefit dinner

🤘 How Orange County's Indecision Records is celebrating 30 years of hardcore punk

🎹 For Tony Bennett, there was never anything more beautiful than a song

💥 Morgan Wallen plays it up in front of a sold out crowd at SoFi Stadium

Until next week, thanks for reading and keep rockin'!

🗞️Read previous editions of the Festival Pass newsletter

Festival Pass: How Sad Summer Festival helps fill the void of Warped Tour

Festival Pass: Viva! Pomona returns to The Glass House

Festival Pass: All of the concerts coming to the annual OC Fair

Festival Pass: Odesza, Vintage Culture and Chris Lake top Splash House's August lineups

Festival Pass: Darker Waves Fest will bring '80s rock to the beach

Author

Kelli Skye Fadroski lives for music, horror and comedy. Since starting at The Orange County Register in 2006, she's reported on major music festivals, concert tours and award shows, seasonal horror attractions and conventions, theme parks and more. Now a digital features editor with the Southern California News Group, she edits, assigns and curates entertainment content while still contributing features on a range of artists, authors and comedians. A graduate of Cal State Fullerton, she cheers on the NFL's Detroit Lions, listens to punk and alt-country music, watches "The Bachelor/Bachelorette" with her girlfriends and can often be found exploring local craft breweries and Tiki bars.






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