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BTS Fans Are Seething At Ticketmaster Over 'platinum' Pricing For Suga's Solo Tour
Here's one clue among many that suggest to me something was a little… off, shall we say, during today's Ticketmaster presale for BTS member Suga's solo tour, a highly anticipated run of concerts that's set to kick off next month in New York.
Last spring, I went with a BTS fan to see all seven members perform together in Las Vegas as part of the group's Permission to Dance tour. The price I paid for those tickets? A little over $300 each, for what I felt were great seats in Vegas' Allegiant Stadium. Fast-forward to today, though, and that same person who went with me last time paid roughly the same amount again — only, this time, for seats in a section farther from the stage, and to see just one-seventh of the group (Suga, BTS' lead rapper).
Moreover, she was one of the lucky ones. Plenty of fans who made it all the way through Tickemaster's maddeningly complex ticket-buying process today found themselves confronted with astronomical ticket prices for Suga's shows and thus unable to afford them. The culprit here appears to be Tickemaster's so-called 'platinum' pricing that kicks in during what the company says are periods of high demand — although that excuse didn't make much sense, at least today, and here's why.
Ticketmaster shouldn't have been surprised by today's demand at all For an example of what this looked like, here's one example. Remember, I paid a little over $300 last year for great seats to see the full group (tickets, by the way, that I bought from Ticketmaster). But look what Ticketmaster wanted to charge this BTS fan to see a Suga solo show: Tech. Entertainment. Science. Your inbox. Sign up for the most interesting tech & entertainment news out there. By signing up, I agree to the Terms of Use and have reviewed the Privacy Notice. Take a look at that language above one more time. Ticketmaster comes right out and says it — that's a platinum ticket price. What are Ticketmaster Official Platinum Seats, you might well ask, and what's the rationale behind doing this? Let's consult the company's website for an answer: "Ticketmaster's Official Platinum seat program enables market-based pricing (adjusting prices according to supply and demand) for live event tickets, similar to how airline tickets and hotel rooms are sold." Okay, got it. Even people who aren't fans of BTS are likely aware that the group's fandom has a massive, international presence. And if you just leave it there, jacking up prices because of high "demand" from BTS fans desperate to see Suga would seem to make sense. Except — well, wait a minute. As anyone who's ever participated in a Ticketmaster presale knows, the ticket company gives away codes, which fans use on the presale day to buy tickets. For Suga's concerts, Ticketmaster set a maximum of four tickets that were allowed to be purchased for every one of those codes. In other words: Ticketmaster knew how many codes it gave out to fans. And it could also, from that number, extrapolate the maximum amount of tickets that would be sold (no more than 4 tickets per code). If you know beforehand a rough approximation of the number of people who are going to show up to your party, because they're the ones you gave party invites to, can you really claim to be suffering from high demand when … those people are precisely the ones who show up? In any other setting, hiking prices sky-high for desperate fans would be called scalping Furthermore, it's not like everyone with a code who logged on to the Ticketmaster site today to try and buy Suga concert tickets was even let in at the same time. People are put into a digital queue, and let in bit by bit in order to buy tickets. So, to recap: We can very much surmise that Ticketmaster had a good idea about the number of tickets that would be sold today, based on the presale codes that were given out. No one else but those people, with a code, could buy a ticket. Moreover, the queue system means that fans aren't let onto the site all at once to buy tickets, in order not to overwhelm the company's infrastructure. And despite all that, Ticketmaster still exclaimed "Wow, look at this demand!" and sent prices through the roof. Rachael Ellenbogen, an entertainment reporter for The US Sun, tweeted on Wednesday that Ticketmaster's "verified fan lotteries, insane dynamic pricing (~platinum~ to make it look like some special, packaged ticket when it's not), & sky-high fees have ruined ticket-buying for me." I dare say many, many Suga fans are feeling the same way right now. By the way, Suga's entire US tour is now sold out as of this writing on Wednesday night (per Ticketmaster). If I was a conspiratorial man, it would be easy to assume that Ticketmaster knew it would sell out in a matter of hours — which even a non-expert could have told you would happen — and that's why the platinum pricing went into effect. The unscientific rationale for jacking up the prices being: Because we can.BTS Suga D-Day Movie: Release Date & How To Book Tickets Of Concert Film
BTS Suga at The Devil's Deal' VIP Screening (Photo Credit: Photo by Han Myung-GuWireImage via Getty Images)
BTS Suga's concert film, D-Day Movie, is coming soon to theaters worldwide. The BTS superstar's music label shared the ticket details and release date, sending fans into a frenzy.
Suga, a.K.A. BTS rapper Min Yoongi, went on his first solo world tour in 2023. The "Daechwita" crooner performed in six venues in the United States and multiple Asian locations, including Indonesia, Japan, Thailand, and South Korea.
BTS Suga's D-Day concert movie will be released globally in theaters, including movie screens and IMAX, on April 10 and April 13. The concert movie will feature the BTS icon's powerful performances and RM, Jimin, and Jungkook's guest appearances.
While BTS Suga's movie is still a month away, fans do not have to wait long to secure tickets to the show. Tickets for Suga's D-Day movie will go on sale at the official website on March 12 at 11 a.M. ET/8 a.M. PT/3 p.M. GMT/ March 13, 1 a.M. KST.
Before the release, BigHit teased the new concert movie of Agust D would deliver the same "pulsating energy and excitement" that consisted in all of Suga's live concerts.
Suga's D-Day tour started in New York City on April 26, 2023. It concluded on August 6, 2023, in Seoul, South Korea. The Billboard Hot 100 charter celebrity reportedly earned over $9 million from his U.S. Shows. Suga sold a whopping 50,000 tickets in Seoul. He performed on 25 dates in 10 cities, and over 290,000 fans attended his concert.
One of the major attractions of Suga's show for BTS ARMY was the anticipation of witnessing some of his releases performed live on stage for the first time. Suga carefully hand-picked various songs from his solo discography and delivered on the expectations. The setlist of D-Day helped him channel his fiery artistic persona on stage.
Suga's D-Day setlist includes some of his most extensive Billboard charting hits, including "Haegeum," "Daechwita," Agust D," "Give It to Me," "Burn It," "People," "People Part 2," "Interlude: Shadow" and more.
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